1910 PONDS EXTRACT SHAVE CREAM RAZOR HEALTH BEAUTY WITCH HAZEL ALCOHOL AD ZZ94

1910 PONDS EXTRACT SHAVE CREAM RAZOR HEALTH BEAUTY WITCH HAZEL ALCOHOL AD ZZ94


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ITEM SIZE CAN BE FOUND BY USING RULERS ALONG EDGE IN PHOTO – IN INCHESDETAILS OF ITEM: Pond’s is an American brand of beauty and health care products, currently owned by Unilever. Pond’s Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from witch hazel [Hamamelis spp.] which he discovered could heal small cuts and other ailments. The product was named “Golden Treasure.” After Theron died, it would soon be known as “Pond’s Extract.”[1] In 1849, the T. T. Pond Company was formed with Pond and other investors. Soon after, he sold his portion of the company because of failing health. He died in 1852. In 1914, the company was incorporated under the name Pond’s Extract Company.[2] The company then moved to Connecticut establishing its manufacturing center there. Later it moved its sales office to New York City. In 1886, Pond’s began to advertise nationally. They advertised under the name of Pond’s Healing until 1910. By the twentieth century, the company’s main emphasis was selling cosmetics products. The “Pond’s Vanishing Cream” and the “Pond’s Cold Cream” were created, marking the entrance of Pond’s products into the facial care industry. Today Pond’s is sold around the world. Its largest markets are in Spain and in Asia, including India, Japan and Thailand. By 1910, Pond’s was a well established brand among Americans. Concentrating mostly on their vanishing cream, the Pond’s company began an ad campaign that would become popular because of the celebrities involved in it. “Pond’s Healing” took a back seat to “Pond’s Vanishing Cream”, as “Pond’s Healing” and “Pond’s Cold Cream” would be announced in small print under the “Pond’s Vanishing Cream” advertisements. By 1914, mentions of “Pond’s Healing” were taken off the ads, and the Pond’s company began to advertise “Pond’s Vanishing Cream” and “Pond’s Cold Cream” together, making sure to explain each cream’s different purposes on the new ads. One particular ad line read “Every normal skin needs these two creams”. As a result of the new campaign, “Pond’s Vanishing Cream” had a 60% increase in sales during 1915, and “Pond’s Cold Cream” had a 27% increase.[citation needed] By 1922, sales of the products had gone down, as many believed that such an easily available product could not perform as well as other, “designer” products. Because of this, the Pond’s Company then targeted royalty, politicians and people of high class stature to become advertisers for the company. In addition, these ads were printed in magazines such as Vogue and others, to give customers a feeling that they really were getting a quality product for a fair price. In 1923, Queen Marie of Romania visited the United States, and she enjoyed the product so much that in 1925 she wrote to the Pond’s Company requesting more supplies. Her letter was, in turn, used for advertisement, and Her Majesty joined the list of celebrities who had previously sponsored the products. Around the time of Queen Marie’s visit to the United States, the Pond’s Company began to place samples of their products at their magazine ads, and the characters of “Peter” and “Polly Ponds” were created, as part of their campaign to entice normal people into buying their cream again. The marketing strategies proved successful, as sales of the Pond’s facial creams went up again. “Peter” and “Polly Ponds” disappeared from the company’s ad campaigns after 1925. Pond’s Extract Company Pond’s started out in 1846 as a patent medicine company when Theron T. Pond [1880-1852], a pharmacist from Utica, New York, began selling ‘Golden Treasure’, a homeopathic remedy containing witch hazel. In 1849, Theron Pond, Alexander Hart and Edmund Munson formed the T. T. Pond Company to make and sell Golden Treasure renamed as Pond’s Extract. After the American Civil War [1861-1865] soap and toiletries were added to the product list. Changes of ownership, Theron Pond’s death, and legal disputes over who owned the manufacturing rights to the extract, created problems for the early Pond’s, but, by the 1880s, things had settled down and the Pond’s Extract Company emerged. Pond’s Extract Pond’s Extract was a simple mixture of witch hazel distillate, taken from the shrub Hamamelis virginica, preserved in alcohol. It was promoted as a general cure-all for a wide variety of ailments including: burns, colds, catarrh, wounds, chilblains, hoarseness, sore throats, piles, scalds, bruises, sunburn, rheumatism, chapped hands, bites, boils, chafing, lameness, nosebleed, frost bite, inflamed eyes and female complaints. By the twentieth century most of these patent medicine claims had been dropped and the product was then promoted as a general antiseptic for bites, wounds, sunburn and for use after shaving. Advertising was often aimed at families, presumably because children were expected to have more scrapes. Pond’s Extract, first produced in 1846. Most of us remember how tenderly our mothers touched our childish wounds with this healing soothing lotion. Today any physician will tell you it is still the best of household remedies. Get a bottle today, you will be surprised at how frequently you use it. (Pond’s advertisement, 1916) Witch hazel’s effectiveness as an antiseptic was disputed. In 1886, a laboratory investigation suggested that its virtues were due more to the alcohol in the product than anything else. In 1916, this view was endorsed by the National Dispensatory which stated that “The good that it exerts in the treatment of sprains, bruises, wounds, chilblains, sore eyes, headache, and a host of other conditions, resides more in the activity of a cleansing and evaporating lotion and in the mind of its user, than in any decided curative properties that the preparation may possess.” (Lloyd & Lloyd, 1935). In the 1880s, several new witch hazel based preparations were added to the company’s product line including: an ointment, a dentifrice, plasters, a toilet cream, a soap, a lip salve, a catarrh cure, and medicated papers. Unfortunately, the products simplicity meant that it was easily copied and many customers simply bought something that was cheaper and Pond’s advertising did little to persuade customers to do otherwise. Recognising the problem, Pond’s hired W.T. Seagrave as its new advertising manager in 1905. Seagrave dramatically increased Pond’s advertising budget, allocating a good deal of it to newspapers. He tripled the sales of Pond’s products within a year and took over the management of Pond’s from Thomas Lawson in 1906. Lamont, Corliss & Company The improved sales at Pond’s seems to have caught the attention of Lamont, Corliss, a New York firm established in 1901 by Thomas William Lamont [1870-1948] and his brother-in-law Charles Albert Corliss [1868-1936]. In 1906, Lamont, Corliss took control of Pond’s just after Seagrave became its new manager causing Seagrave to resign. Charles Corliss became the president of Pond’s, Clifford Myron Baker [1883-1979] another Lamont, Corliss man, became a vice-president and general manager and Lamont, Corliss took over the marketing and distribution of Pond’s products. Two creams In the face of increased competition for witch hazel products, Pond’s had begun looking at alternative products well before it was taken over by Lamont, Corliss. A marketing survey it had commissioned in 1891 identified an increased demand for skin-care products (Peiss, 2007, p. 99) the company began adding these to its range. In 1904, Pond’s introduced Pond’s Extract Vanishing Cream developed by a Pond’s chemist, William T. Wallbridge and followed this with Pond’s Extract Cold Cream in 1905. Both creams were sold in opal jars for the home and in tubes for the handbag. Pond’s Cold Cream: “[A]n oil cream. It is scientifically prepared from ingredients chosen for their cleansing, lubricating qualities. It is wonderfully dewy and smooth—has just the quality for proper massaging and for removing dust and grime without irritation.”Pond’s Vanishing Cream: “[C]ontains no oil and is not intended for cleansing or for massage. The base is a wonderful skin-softening ingredient which has a special affinity for the skin—an ingredient recognised by dermatologists the world over as one of the utmost value to the skin.” Pond’s Extract Vanishing Cream was a stearate emulsion using glycerine as a humectant. Pond’s was not the first company to make a cream of this type. That credit goes to Burroughs Wellcome’s Hazeline Snow, introduced in 1892. However, it seems very likely that Pond’s was the first company to call a stearate cream ‘vanishing’, a term that it became synonymous with creams of this type. See also: Hazeline Snow and Vanishing Creams Pond’s Extract Cold Cream was a typical beeswax-borax emulsion made with mineral oil. However, rather than being a new development, it is possible that Pond’s simply renamed an existing product. In 1904, the year the company introduced Pond’s Extract Vanishing Cream, Pond’s had two other creams in their inventory – Pond’s Extract Cream and Pond’s Extract Antiseptic Cream. The Antiseptic Cream was claimed to have antiseptic and analgesic (pain-subduing) properties and contained “constituents of of mentha piperita and an oxidized terpene obtained from an East Indian plant” (Harriet Hubbard Ayer, 1904). Pond’s Extract Cream was described as a cleanser, skin food and skin tonic but was also recommended as a massage cream. After a day in the sun, wind or dust, it will be found that anointing the face and neck with this wonderful massage cream has a wonderful effect, not only in removing the dust and foreign substances from the surface, but in feeding the tissues, healing the dry and stretched cuticle and restoring the skinn to its natural resiliency.The cream bath should in such cases procede washing the face. Wrap a bit of soft, old linen around the fingers and dip into the cream, and freely apply all over the face, neck and arms if necessary. The cream will remove the dust and heal the tired, exhausted skin, and the oils not absorbed may be removed by bathing with soap and warm water two or three hours later. (Harriet Hubbard Ayer, 1904) Like Pond’s Extract Cream, Pond’s Extract Cold Cream also originally contained witch hazel and its appearance coincides with the disappearance of the Extract Cream from Pond’s advertising. Although not conclusive, this suggest that Pond’s Extract Cold Cream was a renamed Pond’s Extract Cream. See also: Cold Creams and the booklet Beauty (1904). Introducing these two creams to potential customers was not without its problems as J. K. L. Wenham, Managing Director of Pond’s Extract described in 1950. To introduce our creams we used demonstration jars of cream. These were sent to all our clients for counter use. And to be hygienic we supplied a small silver spoon, to prevent dirty fingers from being pushed into the cream. But you eat with spoons and so the cream soon vanished from the jars. The only complaints we received were not about texture—but about taste. It never occurred to the public to try it on the skin. That was our first mistake, and the second was supplying a silver spoon. The chemist was frequently asking for more.The education of the public to use creams was a slow process, with only press advertising as the instructor. (Manufacturing Perfumer, 1950) At first the creams were given very little publicity and were only mentioned in small print at the bottom of larger advertisements for Pond’s Extract but, by the beginning of the First World War, the situation had reversed. Sales really took off when the products were promoted together. A marketing campaign developed by the J. Walter Thompson advertising company in 1916, based on the idea that ‘Every skin needs two creams’, resulted in a threefold increase in sales by 1920 (Peiss, 1998, p. 121). Every normal skin requires two creams. A cold or grease cream for cleansing, for massages, and a non-oily, greaseless cream before going out—to protect the skin from chapping, to keep it from becoming dry and tough.No matter what creams you are using now, send for the free samples of these two creams. Rub the cold cream on one hand, the vanishing cream on the other. See how different each cream is—how each cream, in its own way, benefits your skin. (Pond’s advertisement, 1917) The marketing campaign promoted the use of each cream as part of a skin-care system – the cold cream as a cleanser, and for massaging the skin at night, the vanishing cream as a skin protectant during the day. Advertising stressed the need for both creams and gave detailed instructions on how they were to be used. For many women this was the first time they had a simple skin-care routine they could follow. ARTIST / ILLUSTRATOR: THEME:EXTRA INFO (TEXT &IMAGE): BLACK AND WHITE INSERT PHOTOGRAPHY CAN EVOKE MANY MOODS / EMOTIONS…. WHEN FRAMED FOR DECOR USE. THESE INSERT PHOTO’S COME FROM VINTAGE PERIODICALS AND MOST OFTEN ARE THE *ONLY* GIVEN SOURCE OF THAT PHOTO. HAVING NEVER BEEN AVAILABLE FOR PURCHASE IN OTHER FORMATS THESE INSERT PHOTO’S ARE UNIQUE IN THIS FORM. THEY MAT AND FRAME UP WONDERFULLY WELL FOR THE WALL DECOR OF ANY HOME OR OFFICE. BLACK AND WHITE PHOTOGRAPHY HAS THAT DISTINCTIVE TOUCH OF ROMANTICISM AND NOSTALGIA THAT, THEREFORE, MAKES THEM BASICALLY TIMELESS IN STYLE. CONDITION: CLEAN, PERFECT FOR FRAMING AND DISPLAYING. INSERT PHOTO’S ARE CAREFULLY REMOVED FROM VINTAGE PERIODICALS AND MAY BE TRIMMED IN PREPARATION FOR DISPLAYING. MARGINS ARE INCLUDED IN ADVERT SIZE.**NOTE**: PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED.THE ADVERT OR ARTICLE YOU RECEIVE WILL BE CRISP AND LEGIBLE, WE HAVE PURPOSEFULLY BLURRED THE IMAGE A LITTLE.At ADVERTISINGSHOP(DIVISION OF BRANCHWATERBOOKS) we look for rare &unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. ALL items we sell are ORIGINALand 100% guaranteed — (we code all our items to insure authenticity) —- we stand behind this. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend to you wonderful historic graphics of the past.PLEASE LOOK AT OUR PHOTO’S CLOSELY AS THEY ARE IMAGES OF THE PRODUCT BEING SOLD….. NOT STOCK PHOTO’S**We pride ourselves on quality products, great service, accurate gradations and fast shipping.**GREAT DECOR / ART FOR: HOME OFFICE BUSINESS SHOP STORE CASINO LOFT STUDIO GARAGE BEDROOM COLLECTION MOST ITEMS ARE VERY GOOD AND BETTER… THE ACTUAL CONDITION CAN BE SEE BY HOVERING OVER THE PHOTO FOR A CLOSEUP.**For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You. We ship via United States Postal Service. We have a 3 day handling time not including weekends or holidays.A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding/buying on items. We ask that payments be made within 3 days or notify us via email otherwise. We send out a reminder payment email once and then proceed with unpaid item report on the 7 th day. ****** WE PRIDE OURSELVES ON ACCURATE DESCRIPTION….. GREAT SERVICE ….. AND FAST…SAFE…SHIPPING ******* YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS. ZZ94 Powered by SixBit’s eCommerce Solution

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