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Location: Orem, Utah
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Item: 225128191751
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Binding:Hardcover
Place of Publication:New York
Publisher:Macmillan
Subject:Biography & Autobiography
Modified Item:No
Original/Facsimile:Original
Year Printed:1930
Language:English
Special Attributes:1st Edition
Author:Joseph H. Appel
Region:North America
Topic:Business
Country/Region of Manufacture:United States
Character Family:None
1930 Business Biography of John Wanamaker Founder & Builder 1st Ed Joseph Appel_____________________________________ The Business Biography of John Wanamaker:Founder and Builder, America’s Merchant Pioneer from 1861 to 1922by Joseph H. AppelPublished by Macmillan Company (1930) Condition:Excellent 1st Edition Hardcover Book! The binding is tight and all 471 pages within are bright white with NO writing, underlining, high-lighting, rips, tears, bends, or folds, but there is some foxing on the inside front cover. The covers look very good but do have wear and spots, as can be seen in my photos. You will be happy with this one! Always handled carefully and packaged securely! Buy with confidence from a seller who takes the time to show you the details and not use just stock photos. Please check out all my pictures and email with any questions! Thanks for looking! About John Wanamaker:John Wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a “pioneer in marketing”. He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General during the term of U.S. President Benjamin Harrison from 1889 to 1893. John Wanamaker’s son, Thomas B., who specialized in store financial matters, purchased a Philadelphia newspaper called The North American in 1899. He irritated his father by giving regular columns to radical intellectuals, such as single-taxer Henry George, Jr., socialist Henry John Nelson (who later became Emma Goldman’s lawyer), and socialist Caroline H. Pemberton. The younger Wanamaker also began publishing a Sunday edition, which offended his father’s sense of keeping the Sabbath holy. His younger son Rodman, a Princeton graduate, lived in France early in his career. He is credited with creating a demand for French luxury goods in Philadelphia and the United States that persists to this day. Rodman was credited with the artistic quality that gave the Wanamaker stores their cachet. He was also a patron of fine music, organizing spectacular organ and orchestra concerts in the Wanamaker Philadelphia and New York stores under music director Alexander Russell. Wanamaker opened his first store in 1861, in partnership with his brother in-law Nathan Brown, called “Oak Hall”, at Sixth and Market Streets in Philadelphia, adjacent to the site of George Washington’s Presidential home. Oak Hall grew substantially based on Wanamaker’s then-revolutionary principle: “One price and goods returnable”. In 1869, he opened his second store at 818 Chestnut Street and capitalizing on his own name (due to the untimely death of his brother-in-law) and growing reputation, renamed the company John Wanamaker & Co. In 1875, he purchased an abandoned railroad depot and converted it into a large store, called John Wanamaker & Co. “The Grand Depot”. Wanamaker’s is considered the first department store in Philadelphia. Wanamaker expanded to New York City in 1896, continuing a mercantile business originally started by Alexander Turney Stewart. He expanded internationally with the European Houses of Wanamaker in London and Paris. Wanamaker was an innovator, creative in his work, a merchandising genius, and proponent of the power of advertising, though modest and with an enduring reputation for honesty.[citation needed] Although he did not invent the fixed price system, he is credited for the creation of the price tag;[10] he popularized it as the industry standard. He also started the “money-back guarantee” that is now standard business practice. He provided his employees with free medical care, education, recreational facilities, pensions and profit-sharing plans before such benefits were considered standard.[citation needed] Labor activists, however, knew him as a fierce opponent of unionization.[citation needed] During an 1887 organizing drive by the Knights of Labor, he fired the first twelve union members who were discovered by his detectives. Wanamaker was the first retailer to place a half-page newspaper ad (1874) and the first full-page ad (1879). He initially wrote his own ad copy, but later hired the world’s first full-time copywriter John Emory Powers. During Powers’s tenure, Wanamaker’s revenues doubled from $4 million to $8 million. Wanamaker supposedly said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Copyright © 2018-2022 TDM Inc. The photos and text in this listing are copyrighted. I spend lots of time writing up my descriptions and despise it when un-original losers cut and paste my descriptions in as their own. It is against ebay policy and if you are caught, you will be reported to ebay and could be sued for copyright infringement and damages.
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